Advertising
Advertising program
As an Advertising partner of bol.com you will be part of our ecosystem and join us in our goal to make the life of our sellers easier. The purpose of this program is to strengthen collaboration, increase our businesses and improve the performance of the sellers on the bol.com platform.
We expect you to help our sellers by giving them access to your advertising services, improving their advertising processes and increase their growth potential. In return for your investment in our partnership, we invest too. Our partners benefit from personal support, shared marketing and much more.
The partnership
Being in a partnership with us means that you should offer an advertising product that helps our sellers and suppliers to advertise on bol.com. We want only the best for our partners on our platform and expect them to be able to gain additional benefits compared to an ‘off the shelf’ solution. For example a better product in, insights & creation, application speed or costs.
A partnership goes both ways. Which means that we will help you connect with our sellers. Our APIs allow you to get all relevant data of our partners (after consent of that particular seller or supplier) to enable them to advertise on bol.com and get detailed reporting of the advertisements on bol.com. Next to that your company will be shown on our Partnerplatform.
Benefits for advertising parties in the bol.com Advertising Program
- Pre-release access to new API functionality and early access to new API documentation through closed beta-programs
- Access to bol.com webinars and (tech) workshops to discuss new functionality and share best practices
- Access to the oAuth Codeflow to enable user-friendly keyless authentication
- Promotion via our partnerplatform
- Access to relevant Retailer API betas and pilots
Apply
Do you want to grow your business together with us? Apply and we will come back to you as soon as we can.
Requirements
Check what you need to do in order to gain the appropriate partnership level and what benefits come with each level.
Read more about the requirements
API documentation
With the bol.com Retailer API you can integrate your product and services with bol.com, allowing you to process orders from bol.com.