Advertising requirements

Requirements

We want to make the lives of our sellers as easy as possible, and you, as our Advertising Partner, contribute to that. In order to qualify for the Advertising Program, your service/product offering should at least include the following features:

• Connected to bol.com Advertising API
• Detailed advertising reporting of bol.com ad’s (incl. all relevant adv. KPI’s)
• Enable live insights and data
• Offers partner support (response-time within a business day)
• Uses no EOL versions of API
• Has presented software to bol.com API Operations
• Meets bol.com basic Security standard
• Passed bol.com basic API Connection analysis

As we are starting up our Advertising Program, we currently award an certified and gold label to our Advertising Partners. This label will help our sellers choose an Advertising Partner that works for their eCommerce platform of choice and ensure a quality connection from the seller’s platform to the bol.com platform.

Once a year, we’ll revise the requirements of the program in collaboration with our ecosystem partners. Through this process, we try to maintain an accurate and high quality listing of certified partners.