PIM tooling benefits

PIM-Ecosystem

The aim of the PIM-Ecosystem is to help sellers to automate and improve the product content with the help of third parties that are connected to the bol.com API. This will help sellers to save time, improve their product content , increase sales and reduce returns. The purpose of the ecosystem is to serve sellers on bol.com. Therefore, in this proposal only PIM-tools will be accepted that serve bol.com sellers and not suppliers. Ecosystem experiences show that better corporation with third parties has a win-win-win effect for sellers, third parties and bol.com. We believe that by setting up partnerships with PIM third parties will help sellers with selling on bol.com and stimulate the adoption of PIM-tools.

Benefits partner program

The partner program of PIM-tools is segmented in three partnership levels; Gold partnership, Silver partnership or the Bronze partnership. Based on criteria the partnership segment is determined. Below an overview is given of the benefits for third parties per partnership level.

Description of the benefits of partner program

Exposure on bol.com platform

Partners will get exposure on the partner platform through an own page and they will be part of the PIM page on the partner platform.

Use of the bol.com “seal of approval”

Parties are able to use the bol.com seal of approval in all their communication. Bol.com will share the logo’s.

Partner marketing and PR collaboration

Gold en Silver partners will be incorporated and supported in the Marketing and Communication activities, e.g. whitepapers or showcases.

Possibility to participate in bol.com seller and ecosystems events

Gold partners get the opportunity to participate in shared webinars/events for sellers. There is no guarantee on participation. However, when the opportunity arises invites can be expected to act as speaker for relevant knowledge sharing sessions.

Bol.com support

All partners get technical support within bol.com. This means that if there are technical problems bol.com will offer support to the third party.

Pilot Priority

Selected Gold partners get participation priority in case of shared pilots, access to BETA versions of API, etc.