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Advertising API – Attribution and Bidding reports launched!

Placed on:2 July 2024

We are excited to announce the launch of two new reports within our Advertising API: the Attribution Report and the Bidding Report. These additions are designed to provide deeper insights and more comprehensive analyses of your advertising campaigns, empowering you to make more informed decisions and optimize your strategies effectively.

Attribution & Bidding Reports

The Attribution Report provides crucial insights into conversion pathways, distinguishing between organic and sponsored conversions, and analyzing overall revenue generation. Use this data to refine targeting, adjust bids, and allocate budget effectively across channels.

Simultaneously, the Bidding Report offers insights into auction participation, win rates, and ad performance metrics like CTR and ACoS. By integrating insights from both reports, you can refine bidding strategies based on actual conversion data and attribution insights, ensuring your campaigns are not only driving traffic but also delivering tangible business outcomes and maximizing ROI.

To start leveraging these reports, please refer to our API documentation for implementation details.

We look forward to seeing how these new capabilities will enhance your campaign strategies and drive your business forward.

To see what else is coming, don’t forget to take a look at our roadmap.