Advertising API – Clickshare as a metric added!

Clickshare as a metric has been added to the Performance report on Search Term level, Performance report on Category level and Bidding report. This helps to offer deeper insights into your Share of Voice when analyzed alongside Impression Share (%).

Clickshare is the number of clicks you obtained for a distinct placement in comparison to the total clicks for that placement over a given period of time, aggregated on the desired level.

For more information, please see Bulk Performance Report Examples and our reporting Glossary.