Advertising API: Direct & indirect conversions now available.

The Advertising API now includes updated entity-metrics. All performance reports now provide metrics for both direct and indirect conversions over a 14-day period. This enhancement allows for more comprehensive tracking and analysis of your campaign effectiveness. These metrics are useful for understanding the full impact of your ads, including conversions that occur indirectly after the initial interaction. Understand which ads drive quick actions and which contribute to a customer’s decision over time. For more information have a look at: Performance Reports & Bulk Performance Reports.

Take advantage of these new insights to optimize your advertising strategies and improve ROI, ensuring better decision-making and enhanced campaign performance.