Advertising API: Introducing the PDP Performance Report!

The new PDP Performance Report in the Advertising API allows advertisers to download daily PDP performance metrics in CSV format for analysis. It introduces exclusive metrics like Impression Share, Click Share, Total Impressions and Total Clicks, providing deeper insights into Sponsored Products on Product Pages.

For manual campaigns, data is now grouped by CategoryId, enabling better bid optimization, while for automatic campaigns, the deepest aggregation level is adGroupId. Advertisers can use this report to track key metrics (e.g., impressions, clicks, conversions, ACoS, ROAS), optimize bidding strategies, and improve campaign performance.

For more information see Bulk Performance Reports and Bulk Performance Report Examples functional documentation.