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Branded Shelves reporting is now available through the Advertising API

Placed on:13 August 2026

We're excited to announce that Branded Shelves reporting is now available through the Advertising API.

Advertisers, agencies, and technology partners can automatically retrieve Branded Shelves reporting data through the same Advertising API ecosystem they already use for Sponsored Products reporting. This enables more efficient reporting workflows and makes it easier to integrate campaign data into dashboards, BI tools, and analytics solutions.

What's included?

This release introduces Branded Shelves reporting within our cross-proposition reporting ecosystem and adds two new report types:

Campaign Performance Daily

Daily campaign-level reporting, including:

  • Date
  • Campaign ID
  • Campaign Name
  • Served Impressions
  • Viewable Impressions
  • Clicks
  • CTR
  • Cost
  • Average CPC
  • Conversions
  • Sales
  • ROAS metrics across supported attribution windows

Target Placement Performance Daily

Daily placement-level reporting, including all campaign performance metrics plus:

  • Ad Group Name
  • Target Page
  • Targeting
  • Keyword Match Type

Why use Branded Shelves reporting through the API?

The API allows advertisers and partners to:

  • Automate reporting workflows and eliminate manual downloads.
  • Feed reporting data directly into BI and analytics platforms.
  • Build custom dashboards tailored to their business needs.
  • Combine Branded Shelves and Sponsored Products performance data in a single reporting environment.
  • Access performance insights faster and optimize campaigns more efficiently.

Part of a consistent reporting ecosystem

Branded Shelves reporting is now available through the same Advertising API used for Sponsored Products reporting. Existing API users can easily extend their integrations to include Branded Shelves data, creating a more consistent reporting experience across advertising solutions.

This release is another step towards a more consistent advertising reporting experience across bol's advertising solutions, making it easier to analyze and compare campaign performance across propositions.

Getting started

Branded Shelves reporting is available now.

To learn more about authentication, report generation, available metrics, request formats, and response structures, visit the documentation:

👉 Advertising API Reporting Documentation

We look forward to seeing how advertisers, agencies, and partners use Branded Shelves reporting to create scalable reporting, analytics, and optimization workflows.

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