New and improved white spots list

Discover new sales opportunities even faster and more easily

After a successful pilot, the renewed white spots list is now live. White spots are items that customers search for on bol but that are not yet sold on our platform. By adding these items to your assortment, you respond directly to customer demand and increase your sales opportunities.

What’s new?

Based on feedback from partners, we improved the white spots list. The list now includes:

• Smarter suggestions
  The suggestions now match your assortment even better. We no longer only look at the category you sell in, but also at the brands. This helps filter out brands for which you do not have selling rights.
• Better filters
  The filters now work at a higher category level. This improves the quality of the filtering and helps you find more relevant results than before.
• Renewed potential score
  The potential score now shows more clearly where the biggest sales opportunities are. The score is based on current customer demand and highlights the items that are most interesting to add to your assortment.

Also new: exporting

Many partners asked for an export feature, so we added one. You can now export up to 10,000 items based on the filters you use. This is useful if you work with the API or manage your assortment outside your seller account.

With these improvements, it becomes easier to discover relevant opportunities and add new assortment faster. You can find your personal white spots in your seller account. If you want to explore the full list, you can also find it on the Partner Platform.