New Measurement System for Advertising and E-Commerce Data

Placed on:6 January 2026

Update 08-01: For the Retailer API, please note that the following endpoint and data point do not yet reflect the new measurement standards. These will be updated to the new standard in February. The change will not be applied retroactively to data starting January 1st; it will take effect from the moment the update goes live.
The exact release date of this data point will be communicated in a separate post later this month.

Impacted endpoint and datapoint:
/retailer/insights/product-ranks

Ranks.impressions

The e-commerce market is evolving rapidly. To keep pace, we are updating our measurement system for advertising and e-commerce data in line with IAB Europe standards. This update will deliver:

Sharper insights
Improved comparability with other platforms

Please note: Your results may change slightly. This update affects data in both sales accounts and advertising data.

Starting today January 6, the updated measurement system will go live. However, data will be retroactively adjusted from January 1, 2026.

For the Retailer API, The following endpoints and fields will reflect the updated measurement standards:

/retailer/insights/offer
- OfferInsights.total
- OfferInsights.countries.value
- OfferInsights.periods.total
- OfferInsights.periods.countries.value
/retailer/insights/search-terms
- SearchTerms.total
- SearchTerms.countries.value
- SearchTerms.periods.countries.value
- SearchTerms.relatedSearchTerms.total

For the Advertiser API, The following endpoints have been reflecting the new updated measurement standards since October:

/advertiser/sponsored-products/reporting/performance
/advertiser/sponsored-products/reporting/target-page
/advertiser/sponsored-products/reporting/advertiser
/advertiser/sponsored-products/reporting/search-term
/advertiser/sponsored-products/reporting/category

For more details, please visit our Partnerplatform.