Updated search algorithm for sponsored products

Our sponsored products search algorithm has been updated as of 14 May. This may affect your ad positions.

From 14 May, we are updating the search algorithm for sponsored products. This may affect your campaigns. Monitor your performance closely in the first weeks and adjust your bids or strategy as needed based on results.

What does this mean for my campaigns?
This update may have little to no effect on your campaigns. If impressions, clicks or cost-per-click (CPC) remain stable and your campaigns perform as expected, no changes are needed. If you do see changes, consider adjusting your campaign setup or daily budgets.

Learn how to analyse your campaigns and find tips to improve your campaign KPIs here.

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