Getting Started

You have decided you want to connect your system to bol.com. On this page we will try to help you get started.

First of all make sure you already have a bol.com Seller account.

You cannot connect to us without it.

Not a plug-and-play solution.

Please keep in mind that we do not offer a plug-and-play solution. There are several ways to connect your system to ours, but all will require knowledge of software development and programming.

There are however several third party plug-and-play solutions on the market which can be purchased or used on a subscription basis. We’ve listed a few of them on: Zakelijk Verkopen.

Three major data flows

When connecting to bol.com it is important to know that we define three major dataflows:

You can connect to 1, 2 or all of them. All of these also have their WYSIWYG counterparts on your bol.com seller dashboard.

Two major technologies

There are two very different ways to connect with us:

  • API
  • FTPS

The API connection is the preferred way to connect to us and will also provide you with the most detailed and fastest feedback. It has also the fastest processing time as compared to FTPS. An API connection is available for:

FTPS is used for slow bulk updates and is available for:

Authentication

Whether you use the API or FTPS, you will need to identify yourself when connecting.

When using the API you use your API keys to create your authentication headers which you need to connect.

When using FTPS you will need to request an account on our servers for either Content FTPS or Offer FTPS.

Testing

When you’re done building your first bol.com connection you can test it to see if it works. We have a very limited testing environment for the API where you can test whether your API requests are correct and if your authentication is succesful.

We recommend configuring your shop for offline/vacation mode when making your first connection on the production environment. This will enable you to test your API calls and add your products without them showing up in the shop immediately and possibly being ordered.