Digital Agencies
Following the success of the Integrator program, we created a partner program for digital agencies. Agencies are playing an increasingly important role in the bol.com ecosystem and in recent years, we noticed a trend towards D2C sales via marketplaces and bol.com.
As a digital agency, you provide specialist knowledge that helps our sellers succeed on online marketplaces. On top of that, we firmly believe in the added value of agencies in regard to advertising and sharing data & insights. Sellers can benefit from an independent advisory partner with cross-channel insights that helps them improve their performance and grow their business.
Through the Digital Agencies program, we facilitate cooperation between marketplace agencies, our sellers, and bol.com. We provide our sellers with insights into the key benefits and unique selling points of the agencies in our program, allowing our sellers to find the best suited agency to their needs.
Partnership levels
We aim to help our sellers navigate our ecosystem and guarantee quality standards. The Digital Agency program includes different categories: gold, silver, bronze and ambassador, each with their own specific requirements and benefits.
How do I apply for the Digital Agency program?
We evaluate the applications once a year in December and make the selection for next year. Because we get a lot of applications, we start with making a first selection. After this first selection, we send out an RFI to the selected agencies and plan a meeting for a pitch.
We want to help our sellers choose a Digital Agency partner that best fits their needs. This is why we award the labels of Ambassador, Bronze, Silver, and Gold to the selected agency partners based on the RFI and pitch. Each label has its own set of benefits and are based on these requirements: the quality of the application and service, amount of bol.com sellers, advertising spend, the agency’s potential and proven experience of the agency.
These categories are evaluated on a yearly basis, enabling bol.com to maintain an accurate listing of high quality Agency partners.
Requirements for agencies in the bol.com Digital Agencies program
We have set three general requirements which you need to meet in order to apply. As an agency you need:
- Experience with marketplaces services.
- At least 1 dedicated marketplace specialist working at your agency.
- Experience with supporting at least 5 sales partners on the bol.com platform.
If you meet the requirements, you’re able to apply until December 1st 2024.
Apply
Do you want to grow your business together with us? Apply and we will contact you in December 2024.