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A brand-new Advertising API

Placed on:21 February 2024

We are thrilled to announce a new advertising solution which we are working on, including a brand-new API for sponsored products.

Important documents to get started.

Important milestones

  • Early Adopter-phase - Preparation phase: April 2024
  • Early Adopter-phase - Go-live phase: May 2024
  • Transition batch 1 - Preparation phase: June 2024
  • Transition batch 1 - Go-live phase: July 2024
  • Transition batch 2 - Preparation phase: August 2024
  • Transition batch 2 - Go-live phase: End of August 2024

Exact migration dates 

The date by when you need to be migrated is available via the Migration API per advertiser.

Early access for testing – Get in Touch

Ready to explore the potential of the new API? Want to start your development on the new API? Let us know by emailing us at advertiserapi-beta@bol.com and we’ll be in touch regarding possibilities to sign up for early testing access.

Stay tuned on developers.bol.com & partner platform for more updates in the coming months.