Advertising: Change in measuring impressions for sponsored products

Placed on:3 April 2024

From April 3rd, there will be a change for sponsored products campaigns running in the bol-app. We will be using a different method of measuring when attributing impressions to a campaign. This change should result in more specific and logical insights into your results. This change may lead to a higher number of impressions within your campaign, which could result in a change in your click-through rate (CTR). We advise you to monitor your results closely in the coming period and take action if you notice that your campaign goals are not being achieved.

FAQ

Why is this change taking place?

We are now adopting the same measurement approach in the bol-app as in the web version. This ensures consistency. Additionally, this measurement method is more specific, resulting in better and more logical insights into your results.

Could this change also have a negative effect on the campaigns?

This method of measurement may result in impressions being attributed to your campaign more quickly. This could potentially lead to a lower click-through rate (CTR). This change applies to every advertiser and will not have any adverse effects on you as an advertiser specifically.

Can we provide a specific example of this change?

Old situation: If a user scrolls in the bol-app and sees the same sponsored products appearing at different positions, only one impression is currently measured.
New situation: If a user scrolls in the bol-app and sees the same sponsored products appearing at different positions, each time a sponsored product ad is viewed, one impression is measured.